________
A B O U T
MISObservatorio is an archival platform regarding access to the abortive drug misoprostol in Argentina, contributing to democratizing access to safe abortions.
Misoprostol is recommended by the World Health Organization (WHO) and other multilateral organizations as the safest method of abortion, even on an outpatient basis during the first trimester. Since 2007, WHO has included it in its list of essential medicines, meaning that it must be available at all times, in sufficient quantities, with appropriate pharmaceutical forms, with guaranteed quality, and at an accessible price.
Guaranteeing access to misoprostol means reducing complications from unsafe abortions and saving millions in health care costs. Preventing unsafe abortion is a non-derogatory human rights obligation
____________________
T H E C H A L L E N G E
T H E C H A L L E N G E
T A R G E T I N G M U L T I P L E A U D I E N C E S
⬢ National and international funding sources, to achieve the sustainability of the project.
⬢ State and public sector at all levels, to influence decision-making on public policies on access to abortion.
⬢ The general public and activists who want reliable information about misoprostol.
⬢ Media, as receivers of the reports.
⬢ State and public sector at all levels, to influence decision-making on public policies on access to abortion.
⬢ The general public and activists who want reliable information about misoprostol.
⬢ Media, as receivers of the reports.
___________
P R O P O S A L
A first proposal was made, with three versions of the same logo to be used in different contexts, and a beginner friendly sketch for the team to get a sense of how the colors would work together:
S T Y L E & U S E R G U I D E
After the logos where twitched and approved, the style guide was created.
The base of the identity is clean, minimal and professional, the diversity comes with the colors of the flag that can be applied freely depending on the context.
______________________________
O R G A N I Z A T I O N & T E A M W O R K
I prepared two workshops: Global use of Asana, and Figma for social media. This way the team was made self-sufficient, feedback was made directly on Figma, text was added or corrected by it's author, and everyone was free to export as needed.
I prepared two workshops: Global use of Asana, and Figma for social media. This way the team was made self-sufficient, feedback was made directly on Figma, text was added or corrected by it's author, and everyone was free to export as needed.
Sitemap and wireframes were also made this way. Other areas of the organization succesfully implemented Asana for remote collaboration.
________________
O T H E R A S S E T S
Icons for web use, illustrations and merchandising where also delivered.
An extensive web guide on how to use the drug properly and safely at home was made into a brochure, handed out in medicine boxes, for greater impact.
An extensive web guide on how to use the drug properly and safely at home was made into a brochure, handed out in medicine boxes, for greater impact.
Thank you for your attention!
Your comments, feedback, questions and emojis will be welcomed!
Your comments, feedback, questions and emojis will be welcomed!
